Awareness Campaign video
Awareness campaign videos help educate and draw attention to products, events , organizations and issues that matter. They help raise awareness about who you are and what you are doing. Sometimes they can inspire people to take a specific action. Some awareness videos can be tough to watch because they deal with difficult situations. Some are produced to educate communities about the great things going on in local organizations or schools for example. Awareness videos may need to be scripted and shot according to the script or they can be visuals only with music. Sometimes well shot visuals are all you need to get the message across. Awareness videos can also be interview based with testimonials or personal stories.
Here is an example of an awareness campaign we produced for the Abbotsford School District. Its purpose was to educate the public on the District Scholarship Program offered to grade 12 students.